As the landscape in Rap has changed over the last 5 years I’ve stuck to what I know. The exception has been the ever consistent ‘Mello Music Group’ and their pillar producer Apollo Brown. Over recent years he has partnered with the likes of Ghostface Killah, Planet Asia, Ras Kass, Rapper Bog Pooh and Joell Ortiz among others. His boom bap soul filled Detroit sound has not only re-invigorated many MC’s careers but has also has owned much of my listening time.
Apollo Brown’s latest effort perhaps is his most challenging and best executed to date. Encompassing 59 Detroit MC’s his ‘Sincerely Detroit’ is a love letter to a city of sorts and showcases the depth of MC pedigree that the city has to offer. Through 21 tracks you feel the love and pain that the currently ran down and trying City of Detroit brings on a daily basis with Apollo perfectly pasting together an onslaught of head nodding beats.
Brown’s MC’s combination on first glance is un-expected but work well. Tying up Nolan The Ninja and Dopehead on ‘Skimmin’ shouldn’t work but it does. Whilst teaming up Guilty Simpson and Fat Ray on ‘The Backbone’ seems like a life long partnership.
Detroit heavy hitters Royce 5’9, Guilty Simpson and Slum Village all deliver lyrically but don’t over shadow the rest. At one moment you’re blown away by Paradime on ‘Never’ or the smooth bars from Boog Brown. I admit that 21 tracks can seems allot in the days of EP’s and short albums but the further I get into this album I struggle to find a track that I would drop.
Why do I love this album? It’s pure hop hop, it’s boom bap, and conveys the honesty that I struggle to find in hip hop these days. It reminds me of the hip hop I fell in love with in the late 90’s when I bought decks and hunted for raw underground hip hop.
Being mindful that this may move you away from your hip hop comfort zone I encourage you to spend some time with this album, it’s worth the investment.